Consumer Research for Fashion Brand and Apparel

Keep up with the latest trends through innovative and agile fashion consumer research. From fast fashion to legacy luxury, connect with consumers globally to discover new trends and the driving forces behind purchasing behaviors.


Test your products, optimize your pricing, and deliver more engaging marketing campaigns to keep customers coming back for more.

Product Research Tools

Evaluate concepts, test your prototypes, experiment with styles, and discover new market segments through innovative and agile product research. Discover what your customers value most about your clothes, shoes, and accessories to develop apparel that makes an impact.

  • Perfect product design
  • Optimize your messaging
  • Optimize your product line
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Customer Experience Solutions

Gather feedback from your target market to better meet their needs and maximize your ROI. Uncover the key drivers of positive customer experiences and better understand the negative to guide your CX strategy.


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Brand Tracking

Measure, track, and benchmark your brand performance over time. Monitor the competitive landscape and use key indicators like brand awareness, perception, loyalty, and more to find new ways to gain a competitive advantage.

  • Uncover key drivers of brand loyalty
  • Identify incoming market trends
  • Monitor your competition
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Consumer Research Services

Gain access to the best thinking in the consumer insights field with assisted marketing and advertising research services. Our team of in-house experts will guide you through every step in the consumer research process.

Marketing & Advertising Solutions

Use audience insights to perfect your marketing and advertising assets. Find the messaging and design that best stands out for higher levels of engagement from your target market.


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Pricing Research Tools

Explore pricing strategies with agile pricing research methodologies. Test price sensitivity, explore price ranges, and discover an optimal price point to maximize revenue without compromising demand.

  • Explore new pricing strategies
  • Find an optimal price point
  • Maximize revenue
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Robust Insights. Agile Workflow.

SightX is the next generation of consumer insights technology, an end-to-end platform that enables you to challenge conventional thinking and accelerate your growth. We empower teams to learn at the speed of their consumers. The result? Organizations that can stay ahead of trends and quickly identify changing consumer behaviors and preferences.