B2B and B2C Financial Services Consumer Research

In one of the most heavily regulated industries, gaining consumer trust is key to success. Whether you are a B2C multinational credit and lending institution or a B2B local insurance agency, allow SightX to give you a deeper understanding of your customers through its automated financial services consumer research tool.


Develop new and innovative financial products that wow your customers, explore key drivers of trust, monitor brand image, and more with agile consumer research tools.

Customer Experience Solutions

Gather feedback from your target market to better meet their needs and maximize your ROI. Uncover the key drivers of positive customer experiences and better understand the negative to guide your CX strategy.


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Brand Tracking

Measure, track, and benchmark your brand performance over time. Monitor the competitive landscape and use key indicators like brand awareness, perception, loyalty, and more to find new ways to gain a competitive advantage.

  • Uncover key drivers of brand loyalty
  • Identify incoming market trends
  • Monitor your competition
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Product Research Tools

Analyze whitespace, evaluate concepts, test prototypes, and optimize features for a more impactful approach to product development. Discover what customers value most about your offerings to deliver products that will fuel growth and drive ROI.


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Consumer Research Services

Gain access to the best thinking in the consumer insights field with assisted marketing and advertising research services. Our team of in-house experts will guide you through every step in the consumer research process.

Marketing & Advertising Solutions

Use audience insights to perfect your marketing and advertising assets. Find the messaging and design that best stands out best for higher levels of engagement from your target market.

  • Create campaigns that resonate
  • Up your marketing ROI
  • Find the right messaging for the right market
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Pricing Research Tools

Explore pricing strategies with agile pricing research methodologies. Test price sensitivity, explore price ranges, and discover an optimal price point to maximize revenue without compromising demand.


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Robust Insights. Agile Workflow.

SightX is the next generation of consumer insights technology, an end-to-end platform that enables you to challenge conventional thinking and accelerate your growth. We empower teams to learn at the speed of their consumers. The result? Organizations that can stay ahead of trends and quickly identify changing consumer behaviors and preferences.