Startup Go-to-Market Research & Strategy

You’ve got a big idea, now it's time to bring it to market! Whether you're in the pre-seed stage or are ready for expansion, developing a deeper understanding of your target market is crucial for long-term success.


Optimize your offerings, measure brand health, develop impactful ad campaigns, grow your market segments, and create more engaging customer experiences, all with agile consumer research for startups.

Product Research Tools

Evaluate concepts, test prototypes, optimize features, and discover new market segments through innovative and agile product research. Uncover where consumers place their value and what you might be missing to develop products people will love.

  • Optimize your product features
  • Perfect product design
  • Test messaging and claims
View Details
StartUp witchback image 1

Pricing Research Tools

Explore pricing strategies with agile pricing research methodologies. Test price sensitivity, explore price ranges, and discover an optimal price point to maximize revenue without compromising demand.


View Details
startupsswitchback image 2

Marketing & Advertising Solutions

Up your marketing ROI with innovative marketing research tools. Use audience insights to perfect your marketing and advertising assets. Find the messaging and design that best stands out for higher levels of engagement from your target market.

  • Create more engaging campaigns
  • Up your marketing ROI
  • Target the right audience with the right message
View Details
startups switchback image 3

Customer Experience Solutions

Gather feedback from your target market to better meet their needs and maximize your ROI. Uncover the key drivers of positive customer experiences and better understand the negative to guide your CX strategy.


View Details
startups switchback image 4

Brand Tracking

Measure, track, and benchmark your brand performance over time. Monitor the competitive landscape and use key indicators like brand awareness, perception, loyalty, and more to find new ways to gain a competitive advantage.

  • Uncover key drivers of brand loyalty
  • Identify incoming market trends
  • Monitor the competitio
View Details
startups switchback image 5

Consumer Research Services

Gain access to the best thinking in the consumer insights field with assisted marketing and advertising research services. Our team of in-house experts will guide you through every step in the consumer research process.

Robust Insights. Agile Workflow.

SightX is the next generation of consumer insights technology, an end-to-end platform that enables you to challenge conventional thinking and accelerate your growth. We empower teams to learn at the speed of their consumers. The result? Organizations that can stay ahead of trends and quickly identify changing consumer behaviors and preferences.