Sports Industry Consumer Research & Analysis

They say a team lives and dies by their fans, so you'd better get to know yours. Gain a better understanding of the supporters cheering you on in the stands and at home. Analyze fan behavior and preferences to grow your fanbase, build stronger connections, and foster loyalty.


Apply feedback at every level of your organization to create memorable experiences that keep your customers coming back for more.

Customer Experience Solutions

Engage your fans to understand what they expect from your franchise and sponsors. Uncover the key drivers of positive customer experiences and better understand the negative to guide your CX strategy.


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Brand Tracking

Measure, track, and benchmark your brand performance over time. Monitor the competitive landscape and use key indicators like brand awareness, perception, loyalty, and more to find new ways to gain a competitive advantage.

  • Uncover key drivers of brand loyalty
  • Identify incoming market trends
  • Monitor the competition
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Consumer Research Services

Gain access to the best thinking in the consumer insights field with assisted marketing and advertising research services. Our team of in-house experts will guide you through every step in the consumer research process.

Sports Marketing & Advertising Solutions

Use audience insights to perfect your marketing and advertising assets. Find the messaging and design that best stands out for higher levels of engagement from your target market.


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Pricing Research Tools

Explore pricing strategies with agile pricing research methodologies. Test price sensitivity, explore price ranges, and discover an optimal price point to maximize revenue without compromising demand.

  • Explore new pricing strategies
  • Find an optimal price point
  • Maximize revenue
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Robust Insights. Agile Workflow.

SightX is the next generation of consumer insights technology, an end-to-end platform that enables you to challenge conventional thinking and accelerate your growth. We empower teams to learn at the speed of their consumers. The result? Organizations that can stay ahead of trends and quickly identify changing consumer behaviors and preferences.