Technology and IT Consumer Research & Analysis
The technology landscape is constantly evolving. Can your brand keep pace? Whether you develop direct-to-consumer hardware or manage a B2B SaaS platform, expanding your user base is crucial for success. Leverage a technology and IT consumer research tool to explore your audience’s behaviors and sentiments to better understand what they expect from your products.
Apply insights across your company to reach new users, renew your valued customers, optimize your products, and hone in on a branding strategy that works.
Product Research Tools
Analyze whitespace, evaluate concepts, test prototypes, optimize features, and discover new market segments through innovative and agile product research. Uncover where consumers place their value and what you might be missing to develop products people will love.
Optimize your product features
Perfect product design
Test messaging and claims
Pricing Research Tools
Explore pricing strategies with agile pricing research methodologies. Test price sensitivity, explore price ranges, and discover an optimal price point to maximize revenue without compromising demand.
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Brand Tracking
Measure, track, and benchmark your brand performance over time. Monitor the competitive landscape and use key indicators like brand awareness, perception, loyalty, and more to find new ways to gain a competitive advantage.
Build brand loyalty
Identify incoming market trends
Monitor the competition
Marketing & Advertising Solutions
Up your marketing ROI with innovative marketing research tools. Use audience insights to perfect your marketing and advertising assets. Find the messaging and design that best stands out for higher levels of engagement from your target market.
Create more engaging campaigns
Increase your marketing and advertising ROI
Customer Experience Solutions
Gather feedback from your target market to better meet their needs and maximize your ROI. Uncover the key drivers of positive customer experiences and better understand the negative to guide your CX strategy.
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Consumer Research Services
Gain access to the best thinking in the consumer insights field with assisted marketing and advertising research services. Our team of in-house experts will guide you through every step in the consumer research process.
Robust Insights. Agile Workflow.
SightX is the next generation of consumer insights technology, an end-to-end platform that enables you to challenge conventional thinking and accelerate your growth. We empower teams to learn at the speed of their consumers. The result? Organizations that can stay ahead of trends and quickly identify changing consumer behaviors and preferences.
Accelerate Your Growth
In today’s modern economy, you need to adapt and learn at the speed of the consumer. SightX helps you engage and understand consumer preferences, behaviors, and trends more efficiently than ever before.
Automated Analysis
Our flexible real-time dashboards put advanced analysis capabilities right at your fingertips. Understand your audiences and use actionable insights to power your business with data-driven decision-making.
Save Time & Reduce Costs
Reduce turnaround times from months and weeks to days and hours. Launch surveys within minutes, and receive fully analyzed results in real-time. SightX users save an average of 50% on their research costs.
Expert On-Demand Support
Our platform was built on a foundation of automation and powerful methodologies. So let our team of in-house research pros help you make the most of it! From simple scripting to full-service, we can handle it all.