Exploring Market Research Trends & Insights
What are Online Panels in Market Research?
In the market research industry, online panels are one of the most popular ways to gather data.
Savannah Trotter • 30 Aug 2023
What Is Brand Awareness & How To Measure It
No matter the size or stage of your organization, brand awareness is essential.
Savannah Trotter • 21 Aug 2023
Market Research and Retail: How to use consumer insights to thrive
Whether you're a retail behemoth or a smaller brand making its first foray into the retail landscape, understanding your target market is crucial for success.
Savannah Trotter • 26 Jul 2023
Key Driver Analysis Explained: What it is and how to use it in Market Research
What influences customers to buy your products? How can you drive higher rates of customer loyalty? And what will attract new customers?
Savannah Trotter • 13 Jul 2023
AI Generated Content: Can You Spot It And Should You Use It?
Generative AI is experiencing a boom.
SightX Team • 05 Jul 2023
Is Low Emissions the New Organic? Symbrosia Discovers Consumers Willing to Pay High Premiums to Protect the Planet
Picture this: shoppers readily reaching into their wallets to pay premium prices for beef and dairy products that fight climate change.
Annika Johnson • 29 Jun 2023
7 Ways to Use Market Research in an Economic Downturn
If we've learned anything in the last decade, it's that the market is unpredictable and always subject to change.
Savannah Trotter • 09 Jun 2023
Gabor-Granger Explained: What it is & How to use it in Market Research
Have you ever wondered how companies determine the price of their products or services?
Savannah Trotter • 01 Jun 2023
Van Westendorp Explained: What it is & how to use it in market research
Pricing is a crucial factor that often determines the success (or failure) of an offering. But without solid data on what consumers are willing to pay, businesses are left with best guesses and gut feelings.
Savannah Trotter • 31 May 2023
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