A Market Research Platform Made for Small Businesses

Empower your small business with an easy-to-use market research platform. Learn more about your ideal customers, screen product ideas, or test pricing strategies all with one intuitive tool.

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Trusted by the worlds most iconic brands

AI-Driven Approach

With a single prompt, you can be guided on best practices, design an entire research study and summarize key findings and insights.

Flexible & Scalable

Our enterprise solutions give you unlimited access to all of our product research tools making it easier to optimize every aspect of your product.

Easy to Use

SightX's intuitive interface makes it simple to set up and conduct research, even without a research background.

Save Time

Waste less time scripting, exporting, or cleaning data, and focus your energy on finding and applying insights.

Don’t just take our word for it, see what our customers have to say

“The SightX platform has been a breath of fresh air”

The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our previous provider. Also, the team has been amazing in partnering with me to make sure we get projects into field on a timely manner, sometimes working after hours or even during the weekend to make sure projects get launched.Bill D., verified G2 review

Smarter tools. Faster results. Better insights.

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Surveys + Templates

Build from scratch, use the template library, or work with AI to create surveys, tests, and experiments.

Experiments

Get access to advanced experiments, from concept testing to pricing studies, and everything in between.

Audience Quotas

Set audience quotas in platform to ensure you only collect data from your target audience.

Automated Analysis + Reporting

Let SightX do the heavy lifting with automated analysis and AI-enabled reporting.

FAQ: Market Research for Small Businesses

A market research platform (or software) is an online tool used by businesses to run surveys, conduct studies (like concept tests), gather consumer responses, and analyze the results. Ultimately, the data will yield insights about the the audience surveyed and will inform strategic decision making.

Market research platforms are essential for anyone wanting to improve their understanding of and communication with their target market. Businesses often use online market research platforms to validate new product concepts, profile their customers, or screen marketing ideas.

Historically, market research has been costly, time consuming, and not widely accessible. So we decided to change that. SightX is an AI-powered platform, purpose built for market research. Work with our Generative AI Research Consultant, Ada, to build surveys or complex studies from a simple prompt. Set audience targeting parameters in-app to ensure relevant responses. And use AI to analyze, summarize, and report on your data instantly.