A Market Research Platform Made for Product Development

Make your product development customer-centric with an AI-powered market research platform that provides fast and accurate insights.

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Trusted by the worlds most iconic brands


Harness the power of GPT to create surveys, analyze data, and summarize findings with a single prompt. Making market research accessible to all.

Flexible & Scalable

Our platform gives you access to a robust suite of product research tools. Allowing you to start, expand, and scale your research as you grow.

Easy to Use

SightX's intuitive interface makes it easy to screen product concepts, test features, and optimize pricing- no market research experience required.

Faster Product Insights

Don't waste time drafting surveys or summarizing your findings. Let AI do the heavy lifting, so you can focus on finding and applying the insights that matter.

Don’t just take our word for it, see what our customers have to say

“The SightX platform has been a breath of fresh air”

The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our previous provider. Also, the team has been amazing in partnering with me to make sure we get projects into field on a timely manner, sometimes working after hours or even during the weekend to make sure projects get launched.Bill D., verified G2 review

FAQ: Market Research for Product Development

A market research platform (or software) is an online tool used by businesses to run surveys, conduct studies (like concept tests), gather consumer responses, and analyze the results. Ultimately, the data will yield insights about the the audience surveyed and will inform strategic decision making.

Market research platforms are essential for anyone wanting to improve their understanding of and communication with their target market. Businesses often use online market research platforms to validate new product concepts, profile their customers, or screen product marketing ideas.

Historically, market research has been costly, time consuming, and not widely accessible. So we decided to change that. SightX is an AI-powered platform, purpose built for market research. Work with our Generative AI Research Consultant, Ada, to build surveys or complex studies from a simple prompt. Set audience targeting parameters in-app to ensure relevant responses. And use AI to analyze, summarize, and report on your data instantly.