Food & Beverage

The food and beverage market is one of the most diverse and competitive industries, constantly shifting and evolving with consumer tastes and preferences. From farm-to-table meals to small-batch spirits, utilize consumer insights to enhance every aspect of your brand, products, messaging, and more.

Test your concepts, experiment with pricing, optimize your advertising, improve customer experience, and more with innovative and automated market research tools.

Product Research

Evaluate your concepts, test prototypes, optimize flavors, and discover new market segments through agile product researchUncover what your customers value most about your products to discover strengths and areas in need of improvement. Integrate consumer insights into every stage of development to deliver products that your customers will love.Learn more

Brand Research

Employ real-time insights to drive smarter, more efficient brand decisions that keep consumers engagedTrack your brand’s health to analyze how your customers interact with your products and their overall sentiments towards your company. Monitor the competitive landscape and use key indicators like Net Promoter Score (NPS), brand awareness, preference, loyalty, and more to unlock deeper consumer insights.

Build Customer Loyalty
Identify Incoming Market Trends to Stay Ahead of the Curve

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Pricing Research

Discover what your customers value most about your products and what they are willing to pay for themResearch from Harvard Business School has shown even a 1% improvement in your pricing can generate up to an 11% increase in your profits. Explore new pricing strategies and test market sensitivity with agile pricing research on SightX.Learn more

Customer Experience Research

Analyze customer behavior at every stage of the buyer's journey to better serve their needs and maximize your ROIUncover the key drivers of positive customer experiences and better understand the negative to guide your improvement. Apply the feedback at every level of your organization for a truly customer-centric approach.Learn more

Market & Advertising Research

Real-time insights to perfect your creative assetsIntegrate audience feedback into every stage of your development to deliver more effective marketing and advertising campaigns. Use consumer insights to perfect your copy, creative, videos, audio, placement, and more. Filter and compare respondent data to discover which messaging resonates best with each of your market segments for higher levels of engagement.

Target the Right Consumers with the Right Messaging
Create Campaigns that Drive Action
Hone in On Consumer Preferences for Increased ROI

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Accelerate Your Market Research

Drive better business decisions with real-time consumer insights. Build projects, distribute surveys, and analyze your data all in a single, unified platform. Design experiments as simple or complex as your use-case requires, with all of the flexibility needed for agile market research. Automate your time-consuming projects, like concept or ad testing, conjoint analysis, and maxdiff to boost your market research.

Deeper Analysis

Want to have it all? Our magic toolbox puts a wide range of advanced analysis capabilities right at your fingertips. Understand your audiences and use actionable insights to power your business in real-time.

Save Time & Reduce Costs

Need your insights faster? Accelerate your research at scale and speed, reducing turnarounds from months and weeks to days and hours. Launch surveys within minutes, and receive fully analyzed results in real-time. Up-front pricing and automated analysis allow SightX users to save an average of 50% on their research costs.

Simplify Your Research

Ready to defragment your market research? Own the entire research process and collaborate with team members within one unified hub. Our end-to-end platform affords you the flexibility needed to complete any project, no matter the scale.

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