Consumer Packaged Goods (CPG) Market Research

Consumer behavior is constantly shifting. Can your brand break free from the pack? Leverage a CPG market research tool to effectively engage shoppers at every stage of the buyer's journey to get answers to your product, brand, or market questions.

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Develop a deeper understanding of your customers across all touchpoints and utilize the insights to deliver better products, reach new audiences, and foster brand loyalty.

Product Research Tools

Evaluate concepts, test prototypes, optimize features, and discover new market segments through innovative and agile product research. Uncover where consumers place their value and what you might be missing to develop products people will love.

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Optimize your product features

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Perfect product design

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Test messaging and claims

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Product Research Tools

Customer Experience Solutions

Gather feedback from your target market to better meet their needs and maximize your ROI. Uncover the key drivers of positive customer experiences and better understand the negative to guide your CX strategy.

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Customer Experience Solutions

Brand Tracking

Measure, track, and benchmark your brand performance over time. Monitor the competitive landscape and use key indicators like brand awareness, perception, loyalty, and more to find new ways to gain a competitive advantage.

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Uncover key drivers of brand loyalty

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Identify incoming market trends

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Monitor the competition

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Brand Tracking

Market Research Services

Gain access to the best thinking in the consumer insights field with assisted marketing and advertising research services. Our team of in-house experts will guide you through every step in the market research process.

Marketing & Advertising Solutions

Use audience insights to perfect your marketing and advertising assets. Find the messaging and design that best stands out for higher levels of engagement from your target market.

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Marketing & Advertising Solutions

Pricing Research Tools

Explore pricing strategies with agile pricing research methodologies. Test price sensitivity, explore price ranges, and discover an optimal price point to maximize revenue without compromising demand.

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Explore new pricing strategies

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Find an optimal price point

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Maximize revenue

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Pricing Research Tools

Robust Insights. Agile Workflow.

SightX is the next generation of consumer insights technology, an end-to-end platform that enables you to challenge conventional thinking and accelerate your growth. We empower teams to learn at the speed of their consumers. The result? Organizations that can stay ahead of trends and quickly identify changing consumer behaviors and preferences.

Accelerate Your Growth

In today’s modern economy, you need to adapt and learn at the speed of the consumer. SightX helps you engage and understand consumer preferences, behaviors, and trends more efficiently than ever before.

Automated Analysis

Our flexible real-time dashboards put advanced analysis capabilities right at your fingertips. Understand your audiences and use actionable insights to power your business with data-driven decision-making.

Save Time & Reduce Costs

Reduce turnaround times from months and weeks to days and hours. Launch surveys within minutes, and receive fully analyzed results in real-time. SightX users save an average of 50% on their research costs.

Expert On-Demand Support

Our platform was built on a foundation of automation and powerful methodologies. So let our team of in-house research pros help you make the most of it! From simple scripting to full-service, we can handle it all.

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SightX is the next generation of consumer insights technology, an end-to-end platform that enables you to challenge conventional thinking and accelerate your growth. We empower teams to learn at the speed of their consumers. The result? Organizations that can stay ahead of trends and quickly identify changing consumer behaviors and preferences.