A Market Research Platform Made for DIY'ers

All the flexibility of DIY market research, paired with the speed and accuracy of generative AI.

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Trusted by the worlds most iconic brands


Harness the power of GPT to create surveys, analyze data, and summarize findings instantly with a prompt. Making DIY market research faster, easier, and more accurate than ever before.

Flexible & Scalable

SightX's DIY solutions give you access to a robust suite of market research tools. Allowing you to start, expand, and scale your insights as your research grows.

Easy to Use

Our intuitive makes even the most advanced tools easy to understand. Enabling anyone to conduct their own in-depth customer research, regardless of experience.

Faster Results

Let AI do the heavy lifting when building surveys or analyzing data, so that you can focus on findings and applying the insights that can make a real difference. .

Don’t just take our word for it, see what our customers have to say

“The SightX platform has been a breath of fresh air”

The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our previous provider. Also, the team has been amazing in partnering with me to make sure we get projects into field on a timely manner, sometimes working after hours or even during the weekend to make sure projects get launched.Bill D., verified G2 review

Smarter DIY Tools. Faster Results. Accurate Insights.

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Surveys + Templates

Build from scratch, use the template library, or work with AI to create surveys, tests, and experiments.


Get access to advanced experiments, from concept testing to pricing studies, and everything in between.

Audience Quotas

Set audience quotas in platform to ensure you only collect data from your target audience.

Automated Analysis + Reporting

Let SightX do the heavy lifting with automated analysis and AI-enabled reporting.

FAQ: DIY Market Research Platforms

A DIY market research platform (or software) is an online tool used by businesses to run surveys, conduct studies (like concept tests), gather consumer responses, and analyze the results. Unlike market research agencies or secondary research reports, DIY market research platforms allow you to collect your own data from consumers to better understand your audience and inform decision making.

DIY market research platforms are essential for anyone wanting to improve their understanding of and communication with their target market. Businesses often use online market research platforms to validate new product concepts, segment their audience for better targeting, or screen marketing ideas.

Historically, market research has been costly, time consuming, and not widely accessible. So we decided to change that. SightX is an AI-powered platform, purpose built for market research. Work with our Generative AI Research Consultant, Ada, to build surveys or complex studies from a simple prompt. Set audience targeting parameters in-app to ensure relevant responses. And use AI to analyze, summarize, and report on your data instantly.