CASE STUDY
How TCC Global Uses SightX to Power Their Loyalty Marketing Campaigns
The SightX Impact
25% Improved Forecasting Accuracy
24-48 Hour Average Time to Insights
Overview
With over 30 years of experience and more than one billion shoppers reached, TCC Global is a leader in retail marketing and loyalty programs. They partner with retailers worldwide to create custom-tailored loyalty campaigns that blend in-store and digital activations, driving emotional engagement and delivering an average 3% sales uplift.
Bringing these campaigns to life requires more than creative ideas—it demands a constant cycle of campaign pitching, forecasting, and validation. Each step moves fast and relies on deep, data-driven insights into shopper behavior.
That’s why TCC turned to SightX—to help them move faster, reduce risk, and make smarter decisions, all backed by real-time consumer feedback.
Download full case study
Fast, Flexible, and Insight-Rich
TCC’s Formula for Retail Campaign Success
Often TCC works with their retail partners in a multifaceted process involving campaign pitching for new clients, project forecasting for risk minimization, and campaign validation.
Throughout the entire process, the utility of a data-driven approach is never underestimated. Each step requires extensive and unique insights on TCC clients’ current and potential customers. Understanding each segment’s needs, behaviors, and reactions to specific concepts is crucial to a campaign’s success.
To meet their deadlines, the TCC team needed the ability to build, field, and analyze projects within a matter of days. Making speed, flexibility, and depth of insights keys to success.
Real-Time Insights, Real-World Impact
Powering Smarter Decisions at Every Stage
With real-time data collection and analysis from SightX, TCC accesses actionable insights within hours of launch. The team can quickly evaluate how buyer segments engage with concepts, enabling faster, smarter decisions.
For demand forecasting, TCC tests product desirability before ordering, reducing risk and informing more accurate inventory planning. This ensures the right products, in the right quantities—saving money while boosting campaign success.
Post-launch, SightX helps TCC measure campaign impact on key brand metrics like awareness, perception, and loyalty. These insights not only prove effectiveness but also support future pitches, reinforcing TCC’s value and driving long-term business development.
Smarter, Faster, Stronger
Transforming Campaign Strategy with SightX
Since partnering with SightX, TCC has gained a major edge in campaign pitching, decision-making, and forecasting. Using a proprietary SightX methodology, they’ve improved supply chain and demand forecasting accuracy by over 25%, driving measurable impact for themselves and their clients.
By integrating rapid customer feedback into pitches, they’ve elevated campaign quality while streamlining decisions. With insights delivered in 24–48 hours, TCC can validate assets and choose winning concepts faster.
On average, they also cut project costs by 60%, achieving both speed and savings without sacrificing depth—creating efficiencies at every stage of the research process and fueling their global success.
Unlock smarter research and faster innovation
