Concept Testing for Marketing
Refine your marketing strategies with precise consumer feedback from concept testing
Trusted by the worlds most iconic brands
Improve Your ROI with AI
Harness the power of GPT to understand your audience more deeply than ever before. Helping you deliver more effective campaigns, faster.
Remove the Guesswork
Conduct your own marketing research to learn what your audience really wants, what resonates with them, and how to motivate them to purchase.
Easily Collect Audience Insights
SightX's intuitive interface is designed to enable anyone to conduct their own audience research and concept testing, no experience required.
Allocate Your Resources Strategically
Screen your ad ideas, test copy variations, and experiment with new designs to direct your time, budget, and focus on the highest-impact assets...
Don’t just take our word for it, see what our customers have to say
“The SightX platform has been a breath of fresh air”
The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our previous provider. Also, the team has been amazing in partnering with me to make sure we get projects into field on a timely manner, sometimes working after hours or even during the weekend to make sure projects get launched.Bill D., verified G2 review
Smarter tools. Faster results. Better insights.
Surveys + Templates
Build from scratch, use the template library, or work with AI to create surveys, tests, and experiments.
Experiments
Get access to advanced experiments, from concept testing to pricing studies, and everything in between.
Audience Quotas
Set audience quotas in platform to ensure you only collect data from your target audience.
Automated Analysis + Reporting
Let SightX do the heavy lifting with automated analysis and AI-enabled reporting.
FAQ: Concept Testing and Marketing
A concept testing platform (or software) is an online tool used by businesses to run concept tests, gather consumer responses, and analyze the results. Ultimately, the data will yield insights about the the audience surveyed and will inform your marketing decisions.
In marketing, concept testing involves presenting marketing assets to a target audience to gauge their reactions and gather feedback. This process helps marketers understand consumer preferences, identify potential issues, and refine the concept before a full-scale launch. By validating ideas with consumer data, businesses can make data-driven decisions, improve their marketing strategies, and increase the likelihood of a successful campaign launch.
We understand that concept testing has historically been seen as costly, time consuming, and not widely accessible. So we decided to change that. SightX is an AI-powered platform, purpose built for market research and concept testing.
Work with our Generative AI Research Consultant, Ada, to build surveys and concept tests from a simple prompt. Set audience targeting parameters in-app to ensure relevant responses. And use AI to analyze, summarize, and report on your data instantly.