Stay ahead of the latest fashion trends with intelligent concept testing tools.
Trusted by the worlds most iconic brands
https://sightx.io/concept-testing-fashion-apparel-brands
Get access to a robust suite of concept testing tools. Allowing you to start, expand, and scale your research as you grow.
SightX's intuitive interface makes it easy to screen concepts, test options, and optimize pricing- no advanced expertise required.
Don't waste time drafting concept tests or summarizing your findings. Let AI do the heavy lifting, so you can focus on finding and applying the insights that matter.
Don’t just take our word for it, see what our customers have to say
The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our previous provider. Also, the team has been amazing in partnering with me to make sure we get projects into field on a timely manner, sometimes working after hours or even during the weekend to make sure projects get launched.Bill D., verified G2 review
Surveys + Templates
Build from scratch, use the template library, or work with AI to create surveys, tests, and experiments.
Experiments
Get access to advanced experiments, from concept testing to pricing studies, and everything in between.
Audience Quotas
Set audience quotas in platform to ensure you only collect data from your target audience.
Automated Analysis + Reporting
Let SightX do the heavy lifting with automated analysis and AI-enabled reporting.
A concept testing platform (or software) is an online tool used by businesses to run concept tests, gather consumer responses, and analyze the results. Ultimately, the data will yield insights about the the audience surveyed and will inform strategic decision making.
Concept testing allows fashion and apparel brands to gather consumer feedback on new designs and collections before they hit the market. By using digital surveys and visual prototypes, brands can quickly gauge customer preferences, identify potential improvements, and reduce the risk of unsuccessful launches. This data-driven approach helps brands make informed decisions, ensuring their products resonate with their target audience.
We understand that concept testing hasn't historically been accessible to those outside of market research teams. So we decided to change that. SightX is an AI-powered platform, purpose built for market research and concept testing.
Work with our Generative AI Research Consultant, Ada, to build surveys and concept testing studies from a simple prompt. Set audience targeting parameters in-app to ensure relevant responses. And use AI to analyze, summarize, and report on your data instantly.