Concept Testing for CPG brands
Maximize the appeal of CPG products with intelligent concept testing tools.
Trusted by the worlds most iconic brands
AI-Driven
Harness the power of GPT to create tests, analyze data, and summarize findings instantly with a prompt. Making concept testing faster, easier, and more accurate than ever before.
Flexible & Scalable
With SightX, you have access to a robust suite of concept testing and market research tools. Allowing you to start, expand, and scale your research as you grow.
Easy to Use
Advanced concept testing doesn't need to be difficult. SightX's intuitive interface makes it easy to screen, test, and perfect your concepts- no market research expertise required.
Save Time
Don't waste time drafting concept tests or summarizing your findings. Let AI do the heavy lifting, so you can focus on finding and applying the product insights that matter.
Don’t just take our word for it, see what our customers have to say
“The SightX platform has been a breath of fresh air”
The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our previous provider. Also, the team has been amazing in partnering with me to make sure we get projects into field on a timely manner, sometimes working after hours or even during the weekend to make sure projects get launched.Bill D., verified G2 review
Smarter tools. Faster results. Better insights.
Surveys + Templates
Build from scratch, use the template library, or work with AI to create surveys, tests, and experiments.
Experiments
Get access to advanced experiments, from concept testing to pricing studies, and everything in between.
Audience Quotas
Set audience quotas in platform to ensure you only collect data from your target audience.
Automated Analysis + Reporting
Let SightX do the heavy lifting with automated analysis and AI-enabled reporting.
FAQ: Concept Testing for CPG Brands
A concept testing platform (or software) is an online tool used by businesses to run concept tests, gather consumer responses, and analyze the results. Ultimately, the data will yield insights about the the audience surveyed and will inform your product development decisions.
Concept testing is used by most consumer packaged goods brands to evaluate new product ideas before they are fully developed and launched. This process involves gathering feedback from target consumers to assess the appeal, potential demand, and market viability of the concept.
By doing so, brands can refine their products based on consumer preferences, reduce the risk of failure, and ensure that their offerings meet market needs. Effective concept testing helps brands make informed decisions, optimize product features, and enhance their competitive edge.
We understand that concept testing hasn't historically been accessible to those outside of market research teams. So we decided to change that. SightX is an AI-powered platform, purpose built for market research and concept testing.
Work with our Generative AI Research Consultant, Ada, to build surveys and concept testing studies from a simple prompt. Set audience targeting parameters in-app to ensure relevant responses. And use AI to analyze, summarize, and report on your data instantly.