Natural Language ProcessingReveal Powerful Consumer Sentiments.
Why Use Natural Language Processing (NLP)?Text responses from your audience can often yield some of the deepest insights. Utilize NLP to instantly distill your product reviews, Net Promoter Score (NPS) comments, and responses to open-ended survey questions to better understand consumers.
Analyze your results by topic, keyword, theme, or sentiment to uncover opportunities, trends, and potential problems that frequently arise for your customers, allowing you to build better products, deliver more impactful messaging, and create an effective branding strategy.
for Natural Language Processing
New Shoe Model
The product team for a popular shoe brand was working to design their newest model for an upcoming drop. They wanted to utilize customer feedback to ensure they would create a shoe that their fans would obsess over. Their previous models had thousands of customer reviews, often rich with insights into their customers’ favorite features and even some suggestions for improvements. The team turned to Natural Language Processing (NLP) to analyze the customer reviews instantly and at scale, allowing them to sort and filter by sentiments, topics, and keywords to help them more effectively apply the insights into their development cycle.