Automated Discover the relative value consumers place on each of your product’s or service’s features.
What is MaxDiff Analysis?MaxDiff analysis is used in market research to measure the relative importance, or level of preference, for product features, brands, ad claims, side effects, and more. A MaxDiff experiment will help you understand which attributes and messaging resonate best with your audience. This type of analysis can also be referred to as “best-worst” scaling.
Why Use a MaxDiff Analysis?While you may think all of your product features are valued equally, in reality consumers have strong preferences. After all, it’s unlikely that all 10, 20, or even 30 of your product’s attributes are equally important to your audience.
Oftentimes rating scale questions fail to differentiate choices enough to show the relative strength of a respondent’s choices. The purpose of a MaxDiff experiment is to discover what matters most to your customers, ultimately allowing you to optimize your product, message, and offering.
for MaxDiff Analysis
New Ice Cream Flavor
The Research & Development team at a food and beverage company was interested in launching a new ice cream flavor. Their sensory team had identified twenty potential flavors for their newest product. The R&D team used a MaxDiff experiment to identify, not only the top three flavors preferred by their audience, but more importantly the strength of those preferences relative to others. Allowing the team to confidently move forward knowing they had 3 clear winners.