Market Segmentation
Reveal New Market Segments & Buyer Personas.
Accurate Market Segmentation
Your customer base may be more diverse than you realize. And if you’re using demographic and geographic data alone for market segmentation, it’s likely they are. Instead, utilize multiple tools and methodologies to create market segments that more accurately represent your audience.Manually develop predetermined segments, or allow the SightX platform to automate the process using behavioral and psychographic data to reveal more accurate and untapped segments.