Heatmaps

A powerful way to understand how consumers interact with your visuals and designs.

Why Use Heatmaps?

Effective consumer engagement demands a modern and creative approach to market research. Utilize heatmapping to gather insights on everything from your product prototypes and design concepts to shelf placement and packaging. Why Use Heatmaps? 1

Better understand your users’ experience to guide your development. Gain visual feedback directly from your audience to learn what they like, what they dislike, what they notice first, what draws their attention or doesn’t, and (most importantly) why.

Applications

for Heatmaps

Product Packaging

A research and development team were exploring new packaging options for their latest product concept. They wanted to ensure that the packaging was able to stand out on a shelf while also complying to brand standards. Heatmapping allowed the team to test various packaging concepts and gain detailed insights on consumer preferences surrounding all types of packaging attributes. Feedback on the design elements, logo placement, packaging types, and more helped the team better understand where consumers focused their attention or maybe where they don’t! By rapidly iterating on different designs the team was able to get to market faster and with packaging that they were confident would stand out against competitors and improve their bottom line.

Ad Effectiveness

The marketing team for a large-scale media brand developed a new advertising campaign to promote their latest streaming show. The team needed to understand how consumers would react to their ad designs and copy in order to help them choose the optimal messaging and visuals for all of their multi-media placements. Using heatmaps the team was able to test which combinations garnered the most positive or frequent interactions, and which would drive the most users to engage with their desired Call-to-Action.

Product Packaging

Ad Effectiveness

Product Packaging

Ad Effectiveness

Heatmapping

with SightX

Visual Storytelling

Organize your data about an image into color-coded zones, representing the frequency of activities, interactions, sentiments, and text commentary.

Full-Stack Platform

Design projects, distribute surveys, and analyze results in real-time with a truly end-to-end research software solution.

Automated Analysis

SightX’s automated analysis functionalities are paired with a user-friendly interface for a streamlined approach to heatmapping experiments.

Benefits of Using Heatmaps

Discover Your Most Effective Ads

Use direct feedback from consumers to optimize your brand’s messaging and creative style for more engaging marketing and advertising campaigns.

Identify Your Strongest Product Prototypes

Learn which product attributes your potential customers love and what they could do without.

Hone in on Branding

Use heatmaps for design testing to gain insights on your brand’s customer-facing visuals.

Determine Optimal Shelf Placement

Discover the perfect shelf placement and product combinations to ensure your product has a successful retail deployment.