HeatmapsA powerful way to understand how consumers interact with your visuals and designs.
Why Use Heatmaps?Effective consumer engagement demands a modern and creative approach to market research. Utilize heatmapping to gather insights on everything from your product prototypes and design concepts to shelf placement and packaging.
Better understand your users’ experience to guide your development. Gain visual feedback directly from your audience to learn what they like, what they dislike, what they notice first, what draws their attention or doesn’t, and (most importantly) why.
A research and development team were exploring new packaging options for their latest product concept. They wanted to ensure that the packaging was able to stand out on a shelf while also complying to brand standards. Heatmapping allowed the team to test various packaging concepts and gain detailed insights on consumer preferences surrounding all types of packaging attributes. Feedback on the design elements, logo placement, packaging types, and more helped the team better understand where consumers focused their attention or maybe where they don’t! By rapidly iterating on different designs the team was able to get to market faster and with packaging that they were confident would stand out against competitors and improve their bottom line.