Heatmaps
A powerful way to understand how consumers interact with your visuals and designs.Why Use Heatmaps?
Effective consumer engagement demands a modern and creative approach to market research. Utilize heatmapping to gather insights on everything from your product prototypes and design concepts to shelf placement and packaging.

Better understand your users’ experience to guide your development. Gain visual feedback directly from your audience to learn what they like, what they dislike, what they notice first, what draws their attention or doesn’t, and (most importantly) why.
Applications
for Heatmaps
Heatmapping
with SightX
Visual Storytelling
Organize your data about an image into color-coded zones, representing the frequency of activities, interactions, sentiments, and text commentary.Full-Stack Platform
Design projects, distribute surveys, and analyze results in real-time with a truly end-to-end research software solution.Automated Analysis
SightX’s automated analysis functionalities are paired with a user-friendly interface for a streamlined approach to heatmapping experiments.