Concept Testing

Better understand how your concepts will be received by consumers before launch.

Why Concept Testing?

Gain feedback from your target audience about new products, packaging, or messaging concepts before you go to market, allowing you to launch with confidence. With the insights collected from concept tests, brands can confidently eliminate low-potential concepts, and learn why the idea fell flat. Why Concept Testing? 1

Similarly, brands can use the information from concept testing to further develop their high-potential concepts, identify new consumer segments, and hone-in on a strong go-to-market strategy.

Use Cases

for Concept Tests

Adult Cereal

The marketing team for a cereal brand was interested in launching an advertising campaign targeting a new audience: adults. They developed multiple concepts for their ads, and were interested in researching which one would garner the most engagement from their new audience. Iterative and agile concept testing allowed them to understand how this consumer segment would react to each ad concept and why. They quickly identified which elements from each concept were the most impactful and were able to refine their idea into one powerful package.

Software company

After some market and competitive analysis, a growth stage software company determined they needed to revamp their pricing structure. If their set price is too high consumers may be turned off entirely, but if the price is too low, they risked devaluing their brand. By utilizing a concept test they exposed consumers to their updated product suite and directly asked for feedback on its appeal, purchase intent, and willingness to pay. With their brand and competitive advantage intact their executive team could plan and strategize for the future with greater confidence.

Adult Cereal

Software company

Adult Cereal

Software company

Concept Testing

with SightX

Full Flexibility

Choose your methodology, determine the exposure time, and gather data from consumers utilizing a wide variety of survey question types.

Rigorous Research Methods

Build a custom project to test your concepts with monadic A/B testing or comparison design options, respondent quotas, and exposure randomization.

Concept Testing Simplified

Our user-friendly interface paired with automated analysis functionalities make for a streamlined approach to market research. Test your text, images, audio, and videos. Or mix and match among multimedia assets, depending on your research needs.

What Concept Testing Will Do For You

Perfect High-Potential Concepts

Integrate consumer insights and feedback directly into the development cycle to increase the probability of a product’s success.

Eliminate Low-Potential Concepts

Understand why consumers dislike a product, or a product’s features, to avoid making the same mistakes in the future.

Reveal Promising Consumer Segments

Identify consumers that are most likely to adopt your product.

Improve Marketing & Messaging

Learn what makes your product valuable to consumers to improve your marketing effectiveness.