Concept TestingBetter understand how your concepts will be received by consumers before launch.
Why Concept Testing?Gain feedback from your target audience about new products, packaging, or messaging concepts before you go to market, allowing you to launch with confidence. With the insights collected from concept tests, brands can confidently eliminate low-potential concepts, and learn why the idea fell flat.
Similarly, brands can use the information from concept testing to further develop their high-potential concepts, identify new consumer segments, and hone-in on a strong go-to-market strategy.
for Concept Tests
The marketing team for a cereal brand was interested in launching an advertising campaign targeting a new audience: adults. They developed multiple concepts for their ads, and were interested in researching which one would garner the most engagement from their new audience. Iterative and agile concept testing allowed them to understand how this consumer segment would react to each ad concept and why. They quickly identified which elements from each concept were the most impactful and were able to refine their idea into one powerful package.