Pricing Research

Maximize Profits, Boost Market
Share, and Entice New Customers

Uncover What Consumers are Willing to Pay for Your Offering

Explore pricing strategies and test sensitivity with agile pricing research.
Discover what consumers value most about your product to determine the optimal pricing strategy that boosts sales, increases market share, or piques consumer interest.

All-In-One Solution

Pricing
Research Tools

Automated Conjoint Analysis

Optimize your pricing, and find the perfect combination of product attributes to pair with it. Identify the rules consumers explicitly (and implicitly) use to make their purchasing decisions, to uncover what features they value the most and the price they are willing to pay for them.Learn more

Determine Optimal Pricing with Concept Testing

Expose consumers to your offering and directly ask for their feedback on its appeal, their purchase intent, and the amount they are willing to pay for it. Become more confident in your price point via iterations of concept testing.Learn more

Automate Curiosity

What Will Pricing Research Do For
Your Organization?

Increase Sales

Act directly on consumer feedback to hone in on the perfect pricing strategy that entices your audience.

Maximize Profits

Grow your profits with an in-depth understanding of how much consumers are willing to pay for your offerings.

Project Market Share

Use utility scores from conjoint analysis to simulate market share. Assess factors like price demand curves, the impact of product adjustments, and the competitive landscape.

Pricing
Research Services

Gain access to the best thinking in the consumer insights field with assisted pricing research services. Our team of in-house experts will guide you through every step in the market research process, from survey development, scripting, analysis support, and everything in-between.

Let us help you optimize and accelerate your research process!

Pricing Research

Uncover What Consumers are Willing to Pay for Your Offering

Pricing
Research Tools

Automated Conjoint Analysis

Determine Optimal Pricing with Concept Testing

What Will Pricing Research Do For
Your Organization?

Increase Sales

Maximize Profits

Project Market Share

Pricing
Research Services

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Pricing Research

Uncover What Consumers are Willing to Pay for Your Offering

PricingResearch Tools

Automated Conjoint Analysis

Determine Optimal Pricing with Concept Testing

What Will Pricing Research Do ForYour Organization?

Increase Sales

Maximize Profits

Project Market Share

PricingResearch Services

Pricing
Research Tools

What Will Pricing Research Do For
Your Organization?

Pricing
Research Services