Brand Research

Elevate Your Brand with
Actionable Intelligence

Utilize Brand Insights for Maximum Engagement

One of your company’s most valuable assets is your brand, so you can’t just leave its health up to chance.
Brand tracking allows you to measure your brand’s awareness, loyalty, and associations. Track your brand’s health to analyze how consumers interact with your products and their overall sentiments towards your company.
Use key indicators like Net Promoter Score (NPS), brand awareness, usage, perception, and more to unlock deeper insights into your brand's overall health. Employ those insights in real-time to drive smarter, more efficient brand decisions.

All-In-One Solution

Brand Research Tools

Measure Brand Health with Consumer Surveys

Use data on consumer preferences to identify the optimal formula of content across multiple dimensions, from media type, length, color, and authorship to tone of message and more!

Net Promoter Score: Quantify the probability that a customer will recommend your product or brand to family and friends.
Brand Usage: Determine how often customers purchase and use your product(s).
Brand Perception: Gauge consumers' overall perception of your brand, including its quality, performance, customer support, aesthetic, and more.
Brand Preference: Measure the degree to which consumers choose your brand over the competitors.
Brand Loyalty: Understand the likelihood of customers continuing to purchase your products and engage with your brand.

Automate Curiosity

Benefits of Brand Research

Drive Impactful Actions

Act on consumer feedback, market data, and trends to drive more efficient business outcomes across all divisions.

Understand Your Audience

Get insights into how different market segments interact with your brand and how to message to each effectively.

Establish a Holistic Overview

Gain perspective with a 30,000ft view of your brand’s strengths, weakness, and opportunities as seen by your existing and potential customers.

Meet Your KPIs

Tie your organization's performance metrics, like customer loyalty, retention, and overall sales to your brand tracking data to see how your actions directly impact your business.

Branding
Research Services

Gain access to the best thinking in the consumer insights field with assisted brand research services. Our team of in-house experts will guide you through every step in the market research process, from survey development, scripting, analysis support, and everything in-between.

Let us help you optimize and accelerate your research process!

Brand Research

Utilize Brand Insights for Maximum Engagement

Brand Research Tools

Measure Brand Health with Consumer Surveys