Significance testing, one of the most widely used terms by researchers, is the process of answering a simple question: “are the differences we see between groups beyond chance?” When comparing groups in a survey sample, it is important to understand whether the differences between these groups are “significantly different” or within the normal margin of error for the sample. Learn whether consumer preferences for your product, ad, or messaging concepts are significantly different across each concept or if the variations you see are simply chance. Analyze respondent data to uncover significant differences in consumer preferences, purchase intent, and price sensitivity across your market segments. And so much more… The SightX platform puts a wide range of advanced automated capabilities at your fingertips. Let our A.I. and machine learning powered platform so you can focus on what matters most: discovering key insights and gaining your competitive edge.
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What is Significance Testing?
Benefits of Significance Testing
Uncover Significant Insights
Better Understand Your Audience
With SightX’s Automated Significance Testing Tool to…
Validate Concepts
Analyze Crosstabs & Pivot Tables
Uncover Significant Insights
Automated Significance Testing with SightX
Advanced Automated Analysis
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