Random sampling ensures unbiased, representative research by giving every individual an…
Ranking Questions
Ranking questions ask respondents to order items by preference, revealing customer…
Regression Analysis
Regression analysis predicts outcomes by examining relationships between variables,…
Reliability
Reliability in research ensures consistent, stable results over time, strengthening…
Response Rate
Response rate is the percentage of survey completions from those invited. A higher rate…
Sample Size
Sample size is the number of participants in a study. A well-chosen sample ensures…
Semantic Differential Scale…
A semantic differential scale uses bipolar adjectives to measure attitudes and…
Sentiment Analysis
Sentiment analysis uses AI and NLP to assess emotional tone in text, helping businesses…
Statistical Significance…
Statistical significance ensures research results are reliable and not due to chance,…
Survey Fatigue
Survey fatigue reduces response rates and data quality. It occurs from long, repetitive…
T-Test
A t-test compares the means of two groups to determine if observed differences are…
Target Audience
A target audience is a specific group of consumers defined by demographics, behaviors,…
Text Analytics
Text analytics transforms unstructured text into actionable insights using NLP, sentiment…
Top-Box Analysis
Top-box analysis focuses on the most positive survey responses to measure satisfaction,…
Trend Analysis
Trend analysis identifies patterns over time to predict future market changes, guide…