The Consumer Research Glossary

Unlock the world of consumer research with SightX! Our comprehensive glossary breaks down key terms and concepts—empowering you to navigate insights with ease. Explore industry-defining terminology from the authoritative consumer research platform.

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Word Cloud

A word cloud visually displays the most frequent words in text data, helping quickly…

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X-Axis

The x-axis is the horizontal axis in graphs, representing the independent variable, often…

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Y-Axis

The y-axis is the vertical axis in charts, representing the dependent variable, crucial…

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Yes-No Questions

Yes-no questions are binary questions that gather clear, simple "yes" or "…

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Yield Rate

Yield rate measures the percentage of completed survey responses vs. invitations sent,…

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Z-Test

A z-test is used to determine if there is a significant difference between the means of…

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Zero-Fill

Zero-fill replaces missing numerical data with zeros in datasets, simplifying…

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Zip Code Analysis

Zip code analysis examines geographic data to identify regional trends, helping…