The Consumer Research Glossary

Unlock the world of consumer research with SightX! Our comprehensive glossary breaks down key terms and concepts—empowering you to navigate insights with ease. Explore industry-defining terminology from the authoritative consumer research platform.

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Usability Testing

Usability testing evaluates how easily users interact with a product, identifying pain…

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Variable

A variable is any measurable characteristic in research, crucial for data analysis and…

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Visualization (Data)

Usability testing helps improve user experience by identifying pain points and…

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Web Scraping

Web scraping extracts large amounts of data from websites for analysis, enabling…

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Weighting

Weighting adjusts survey data to match the target population, correcting imbalances and…

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X-Axis

The x-axis is the horizontal axis in graphs, representing the independent variable, often…

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Y-Axis

The y-axis is the vertical axis in charts, representing the dependent variable, crucial…

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Yield Rate

Yield rate measures the percentage of completed survey responses vs. invitations sent,…

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Z-Test

A z-test is used to determine if there is a significant difference between the means of…

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Zip Code Analysis

Zip code analysis examines geographic data to identify regional trends, helping…