The Consumer Research Glossary

Just-in-time research delivers rapid, actionable insights for agile decision-making,…

The Kano Model helps businesses prioritize product features by classifying them as…

Key Driver Analysis identifies factors that most impact outcomes like satisfaction or…

KPIs are measurable values that track performance against business goals, guiding…

Latent Class Analysis uncovers hidden consumer segments, enabling precise targeting,…

A Likert scale measures agreement levels in surveys, offering valuable insights into…

Logistic regression predicts binary outcomes, helping businesses optimize marketing,…

Market segmentation divides a large market into smaller groups based on shared traits,…

MaxDiff Analysis helps businesses prioritize features, messages, and pricing by ranking…

Mean Absolute Deviation (MAD) measures data variability by calculating the average…

Nominal data categorizes information into distinct, unordered groups, aiding in market…

Non-response bias skews research when non-participants differ from respondents, leading…

Normalization adjusts data to a common scale, improving analysis accuracy by ensuring…

Omnibus surveys collect data on multiple topics from different clients in a shared survey…

Open-ended questions reveal deep consumer insights by allowing free-form responses. Learn…