Exploratory research uncovers insights, defines problems, and informs future studies…
Factor Analysis
Factor analysis simplifies data by identifying hidden relationships between variables,…
Field Research
Field research gathers real-world data through observation and interaction, offering…
Focus Groups
Focus groups gather qualitative insights through moderated discussions, revealing…
Gap Analysis
Gap analysis compares current performance to goals to identify improvement areas. It…
Geotargeting
Geotargeting tailors marketing messages based on location data, boosting relevance,…
Granular Data
Granular data provides highly detailed insights, improving accuracy, personalization, and…
Heat Mapping
Heat maps visualize data intensity using color gradients, helping businesses analyze user…
Hierarchical Clustering
Hierarchical clustering groups data based on similarity, forming a nested structure for…
Hypothesis Testing
Hypothesis testing evaluates assumptions using data to accept or reject a null hypothesis…
Inferential Statistics
Inferential statistics help draw conclusions about a population from a sample using…
Insights-to-Action…
Transform research into action with the Insights-to-Action Framework—an approach that…
Intercept Surveys
Intercept surveys collect real-time feedback in public spaces, providing quick, cost-…
Journey Analytics
Journey analytics tracks and optimizes customer interactions across touchpoints,…
Judgment Sampling
Judgment sampling is a non-probability technique where researchers select participants…