How Pabst Brewing Combines Heritage and Innovation with SightX to Drive Growth
The SightX Impact
Slashed brand tracking costs by 80% +
Reinvested cost savings into record number of projects
Increased flexibility for rapid market adaptation
Optimized concept development with reliable data
Overview
Pabst Brewing Company, one of America’s oldest and most iconic breweries, is home to a diverse portfolio of heritage beer brands such as Pabst Blue Ribbon (PBR), Lone Star, Rainier, and National Bohemian. Known for preserving the unique character of its brands while driving innovation, Pabst constantly seeks ways to better understand and meet consumer needs.
To achieve this, Pabst has prioritized building a robust Consumer Insights team focused on delivering data-driven strategies for product innovation and marketing. To support its growth ambitions and maintain its competitive edge, the company sought a cost-effective yet powerful DIY research solution, leveraging its lean team and focused resources.
Download full case studyHow SightX Delivered Flexibility, Affordability, and Quality
Pabst Brewing Company faced challenges with its previous research platforms, which lacked flexibility, affordability, and data quality. Existing tools couldn’t support advanced methodologies like conjoint and TURF analysis, essential for understanding consumer preferences. High costs and inefficiencies made scaling research efforts difficult, while poor data quality, including inflated purchase intent scores, hindered decision-making and required oversampling.
Seeking a solution, Pabst chose SightX for its flexible, cost-effective platform offering advanced tools like TURF analysis and concept testing. SightX’s reliable data and granular insights resolved Pabst’s issues, enabling precise consumer analysis and better decision-making. Exceptional customer support and a successful trial further solidified SightX as a trusted partner, empowering Pabst to innovate and grow with confidence.
How Pabst Leverages SightX for Smarter Research
With SightX, Pabst streamlined research to drive better decision-making and innovation. The platform enhanced concept testing, evaluating purchase intent, uniqueness, and relevance across 40+ concepts with reliable consumer data.
In 2025, Pabst plans to move brand health tracking to SightX, cutting research costs by over 80% while enabling continuous performance monitoring. For product innovation, advanced tools like TURF analysis and conjoint helped optimize offerings based on consumer preferences. Gabor-Granger pricing research ensured pricing strategies aligned with market expectations.
SightX’s flexibility and ease of use allow Pabst to quickly iterate and adapt to market changes, reinforcing its competitive edge.
The Business Impact for Pabst
Integrating SightX has transformed Pabst’s research strategy, delivering major cost savings that allowed for expanded research efforts and deeper insights. With more reliable data, Pabst confidently prioritizes winning concepts, improving product development and marketing effectiveness.
Beyond cost and insights, SightX enhances agility and scalability, enabling rapid testing and faster responses to market trends. These efficiencies have strengthened Pabst’s Consumer Insights team, optimizing resources and maximizing ROI on innovation and marketing.
Pabst and SightX Innovate for Sustained Growth
The significant business impact delivered by SightX has enabled Pabst to stay ahead of market trends and continue driving innovation. Pabst’s leadership has praised the platform for its powerful functionality and intuitive design, which combines advanced tools and methodologies with ease of use.
This partnership has positioned Pabst to foster data-driven innovation and maintain sustainable growth in a highly competitive market.
Consumer Insights
"SightX is truly a researcher’s platform. If you know how to design surveys and apply best practices in research, this tool allows you to do everything you need to do. There's no survey I couldn’t craft with SightX—its flexibility is virtually limitless, from piping and routing to conditional logic. It’s intuitive and has it all."
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