How Kent Pet Group Uses SightX to Launch Stellar Pet Products with an Agile Research Approach

Kent Pet Group found themselves in a familiar research rut: insights had taken a back seat, with just one or two studies conducted per year through costly third-party providers. The result? Limited learning and slower decision-making. Product managers had questions but lacked the resources or tools to pursue answers consistently.

Determined to shift course, Kent set out to bring research in-house—giving them greater control over timelines, budgets, and outcomes. But they needed the right solution: one that was easy for the broader team to use, powerful enough to handle a range of research needs, and backed by expert support to build confidence and maximize results.

After evaluating several options, Kent Pet Group chose SightX for its user-friendly interface, robust features, and hands-on support—making the DIY approach far less daunting. The platform gave them the best of both worlds: high-quality data and fast, deep insights.

Unlike their previous vendor-led model, SightX enabled an iterative and scalable research process. Each study built on the last, rapidly expanding their customer knowledge without compromising analytical depth. With advanced capabilities easily accessible, the insights team now plays a proactive role—fueling product development and decision-making with data-driven recommendations.

Since adopting SightX, Kent Pet Group has transformed its research approach. Previously conducting just 1-2 studies annually, the team now runs dozens, gaining deep insights into customer pain points, wants, and must-haves. This has enabled the development of products and messaging that truly resonate with their target market. SightX also empowered in-home product testing, helping to catch potential issues early. For example, during a recent cat litter launch, they uncovered that “low dust” was as important as the product’s “no tracking” feature.

With speed and knowledge on their side, they were able to adjust their packaging claims and messaging faster than ever before, leading to their strongest product launch ever. Now, other Kent Corporation companies are leveraging SightX to replicate this success.