CASE STUDY
How Dr. Praeger’s Stays Ahead of Trends with Iterative Consumer Research
The SightX Impact
Cut Research Turnaround Time by 50%
Increased Volume of Studies Per Quarter
Strengthened Retailer Pitches
Uncovered Unexpected Consumer Preferences
Overview
Dr. Praeger’s is a household name known for its clean-label veggie burgers and better-for-you frozen foods. As the brand expands beyond its core offering into snacks and global flavor profiles, the team needed a way to keep up with a constant flow of product ideas while ensuring each one resonated with evolving consumer preferences.
To bring more consumer voices into the fold, the team adopted a research approach built for speed, flexibility, and collaboration. With it, they streamlined testing across departments and unlocked sharper insights into flavor preferences, packaging, and claims - turning promising ideas into consumer-ready launches.
This was especially valuable as the team explored the billion-dollar snacking category, where they tested multiple concepts that directly informed the development of Pizza Stars, Taco Stars, Broccoli Cheddar Cheesy Bites, and Ranch Crunchy Veggie Fries.
From Idea-Rich to Insight-Ready
Why a Fast-Moving Brand Needed Faster, Smarter Research
With a talented marketing and R&D team, Dr. Praeger’s generates a steady pipeline of innovative product ideas - from veggie-forward snacks to meat-mimicking burgers. But traditional research methods weren’t keeping up.
Slow turnaround times, limited targeting, and high costs are no longer in play. Teams spent valuable time stitching together insights from multiple platforms, all while trying to meet internal demands and external market shifts. What they needed was a centralized, nimble solution - one that could deliver robust consumer feedback across packaging, claims, flavor profiles, and competitive context - all before an idea hit the shelf.
To ensure they fully understood flavor and experience preferences, Dr. Praeger’s used SightX to test among specifically targeted groups—including club members, retail consumers, and other key segments—bringing clarity to what mattered most across audiences.
Unified Research. Cross-Functional Impact.
How Cross-Functional Teams Use SightX to Test, Iterate, and Align
The team turned to SightX for a more flexible, data-rich approach to research. Using the platform, they ran concept, claims, and packaging studies - all with an ease that allowed contributors across departments to collaborate and scale. For Associate Brand Manager Kateryna Villanueva, the platform’s intuitive UX meant insights could be generated quickly and shared with stakeholders from the CEO to the sales team.
Just as important was the human layer of support: Kateryna praised SightX’s customer success team for their responsiveness, open communication, and ability to act as real collaborators. “It’s not just a tool - it’s a true partner,” she shared.
The platform also enabled deeper research into evolving dietary priorities. For instance, following the success of their 20g protein “Perfect Burger,” the insights team ran a focused study to explore how protein needs manifest across different categories and consumer segments—findings that are now fueling a new line of high-protein innovations.
From Pizza Stars to protein-rich snacks, SightX helped shape ideas into consumer-ready innovations.
Confidence in Every Decision
How SightX Helped Dr. Praeger’s Cut Timelines, Unlock Growth, and Win with Retailers
Since onboarding with SightX, Dr. Praeger’s has cut research turnaround time by 50%, enabling the team to test more ideas in less time - and with greater confidence. Armed with data on generational preferences, label importance, and flavor trends, they’ve optimized products for repeat purchases and informed retailer conversations across channels like Club, Retail and more.
The platform has also played a key role in a North American expansion, helping the team validate assumptions and tailor offerings to new markets. Whether navigating snacking trends or refining a meat-mimicking launch, SightX has become essential to their innovation engine.
Today, Dr. Praeger’s isn’t just innovating faster - they’re innovating smarter. With a streamlined, self-service approach to consumer insights, the team now builds every product with precision and purpose. Backed by iterative and affordable research and a trusted platform, they’re expanding into new categories and new markets - without compromising the quality, nutrition, or values their brand was built on.
“SightX gives us everything we need in one platform - survey creation, AI-powered analysis, and fast, reliable results. We’ve cut our research time in half, and I finally have a tool that’s as efficient as it is powerful.”
— Kateryna Villanueva, Dr. Praeger's Brand Manager
Unlock smarter research and faster innovation
