A Practical Guide to Pricing Research

Find the right price. Make decisions with confidence.

Pricing is one of the most powerful levers for business growth, and guesswork can be costly. This practical guide shows how leading brands use pricing research to uncover what customers truly value, identify the optimal price points, and make smarter, evidence-backed decisions.

• Learn core pricing research methods, from Gabor-Granger to Van Westendorp and Conjoint
• Discover principles that guide pricing decisions with minimal risk
• See how to turn data into actionable strategies that balance revenue and adoption

Stop guessing. Start pricing with confidence.