The Modern Consumer Research Playbook
A practical guide to building faster, more flexible research workflows. Covering how modern teams evaluate platforms and drive impact in their first 90 days.
Today’s research teams face increasing pressure to move faster, support more stakeholders, and adapt continuously. Legacy models weren’t built for this reality.
This playbook breaks down how leading teams approach consumer research today. Inside, you’ll learn:
- The modern research reality (speed, scale, AI, stakeholders)
- Where legacy approaches fall short
- Core principles of modern consumer research
- Common workflows: concept testing, U&A, segmentation, KDA, iteration
- How teams evaluate research platforms
- What success looks like in the first 90 days
Built for insights leaders, product teams, and anyone responsible for turning customer understanding into action.
