Maximizing Reach with TURF

Maximize your reach and make every choice count with this essential guide to TURF analysis. Learn what TURF really is, why it’s critical for consumer insights, and how to use it to select the optimal mix of products, messages, or media placements. Whether you’re optimizing a product portfolio, testing creative, or planning campaigns, this guide helps you reach the right people efficiently, avoid overlap, and prioritize high-impact decisions.

• Understand the core concepts of reach, frequency, and unduplication
• Learn how to identify the combinations that drive the most unique reach
• See real-world examples from CPG and marketing teams
• Apply practical steps to make data-driven choices across products, campaigns, and channels