Brand America Through Global Eyes

See how the world views U.S. brands, and what it means for your growth strategy. Dive into this 10-country study revealing the drivers of global trust, favorability, and purchase intent toward “Brand America.” Using advanced Key Driver Analysis (KDA), this report uncovers the most influential brand signals in each market and offers practical levers to win loyalty. Whether you’re expanding into new regions or defending market share, you’ll gain clear, data-driven strategies to connect with global audiences.

• Identify the four global personas shaping brand perceptions
• Understand the country-level drivers, barriers, and opportunities
• See how trust and skepticism play out across markets
• Learn actionable strategies to strengthen relevance worldwide