2025 Consumer Research Trends Report
In 2025, consumer research is transforming—driven by AI, rising personalization demands, and growing privacy concerns. This guide explores key trends shaping the future of insights, from real-time analytics and predictive modeling to blockchain and conversational AI. With examples from brands like Nike and Amazon, discover how leading companies are gaining deeper insights, building trust, and staying agile in a fast-changing market. A few standout trends shaping the landscape:
- Real-time data powers faster, smarter decisions
- Multi-modal methods reveal deeper consumer insights
- Privacy-first practices build lasting customer trust
- AI predicts behavior, enhances personalization
- Visual dashboards simplify complex data instantly
