Smart Solutions for Extraordinary Times: How Simplicity Leads to Malignancy

Naira Musallam, PhDDec 9 2020

Today our lives are more complex than ever before—but our physical lives are being crammed into a digital life oversimplified by algorithms.

In partnership with one of our founders, Naira Musallam, Edwin Wong of Vox Media discusses how algorithms are oversimplifying our complex world and leading to a regression of empathy and action.

He then examines journalism’s role in providing much-needed nuance and what marketers can do.

Do yourself a favor and listen to this wonderful presentation here.

 

Screen Shot 2020-11-10 at 4-25-12 PM

 

Naira Musallam, PhD

Naira Musallam, PhD

Ready to meet the next generation
of market research technology?

More from SightX

Blog title, "Getting Past Polarization with Responsible Journalism" overlaid onto an image of the US capital.

Insights & Innovation: Getting Past Polarization with Responsible Journalism

Do our self-identified labels polarize us more than our actual policy opinions? 

by Naira Musallam, PhD

[INSIGHTS] Consumers & Inflation: What Brands Need to Know

Inflation has hit U.S. consumers hard, forcing many to change their spending habits drastically. This has caused major turbulence for brands in nearly every industry.

by Savannah Trotter
Maybe You Could Be Doing It Better

Consumer Segmentation: Maybe You Could Be Doing It Better

Have you ever considered that your customers may be more diverse than your marketing?

by Naira Musallam, PhD
SightX

Research Services

Business