Consumer Psychology

Smart Solutions for Extraordinary Times: How Simplicity Leads to Malignancy

Naira Musallam, PhD

1 min read

8 May, 2023

Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

Today our lives are more complex than ever before—but our physical lives are being crammed into a digital life oversimplified by algorithms.

In partnership with one of our founders, Naira Musallam, Edwin Wong of Vox Media discusses how algorithms are oversimplifying our complex world and leading to a regression of empathy and action.

He then examines journalism’s role in providing much-needed nuance and what marketers can do.

Do yourself a favor and listen to this wonderful presentation here.