Consumer PsychologyInsights
Smart Solutions for Extraordinary Times: How Simplicity Leads to Malignancy
Naira Musallam, PhD • 9 Dec 2020
Today our lives are more complex than ever before—but our physical lives are being crammed into a digital life oversimplified by algorithms.
In partnership with one of our founders, Naira Musallam, Edwin Wong of Vox Media discusses how algorithms are oversimplifying our complex world and leading to a regression of empathy and action.
He then examines journalism’s role in providing much-needed nuance and what marketers can do.
Do yourself a favor and listen to this wonderful presentation here.
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Meet the author
Naira Musallam, PhD
Naira the co-founder of SightX and our in-house expert for all things research, statistics, and psychology. She received her doctorate from Columbia University, and served as faculty at both Columbia and NYU. She has over 15 years of experience in data analysis and research across multiple sectors in various industries.
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