Insights & Innovation: Getting Past Polarization with Responsible Journalism

Naira Musallam, PhDFeb 10 2021
Blog title, "Getting Past Polarization with Responsible Journalism" overlaid onto an image of the US capital.

Do our self-identified labels polarize us more than our actual policy opinions? 

As part of our on-going research with Vox Media on public policy perspectives, social media habits, and media consumption- we engaged with 2,500 Americans ahead of inauguration day to seek out answers. We sought out to: 

  • Assess the extent of our polarization on hot-button issues. 
  • Identify areas of consensus. 
  • Chart a new path for media organizations.
  • Articulate the role of the everyday consumer in advocating for healthier discourse. 

Our findings were impactful and showed us that there could be a lot more middle ground than we realize. While 47% of Americans feel upset with the “other side", 77% enjoy content that shows both sides of the story. And one critical component to finding common ground will be vastly improving our media diets. 

We are always glad to work with our valued research partners and friends at Vox Media to share crucial insights with market research professionals and interested individuals alike.

See the full findings here.

Want to learn more about consumers' media habits? See our previous piece with Vox Media, Breaking the Algorithm, to find out how a deeper understanding of our digital diets can help us create a meaningful shift towards healthier algorithms.

Naira Musallam, PhD

Naira Musallam, PhD

Ready to meet the next generation
of market research technology?

More from SightX

Maybe You Could Be Doing It Better

Consumer Segmentation: Maybe You Could Be Doing It Better

Have you ever considered that your customers may be more diverse than your marketing?

by Naira Musallam, PhD
Four Graphic Elements: Siggy the animated purple SightX owl surfs a wave. A podium with a trophy. The Olympic rings. A bar graph with Olympic research data displayed.

Insights: 2020 Tokyo Olympics

After a long wait, the 2020 Tokyo Olympics have (finally) arrived! 

by Savannah Trotter

Insights: Exploring Cancel Culture & Redemption

Avoiding transgressors is hardwired into the human brain. Since early groups of people began to form communities, turning away from those who caused harm has been used as an effective form of societal punishment. 

by Savannah Trotter
SightX

Research Services

Business