Frontier7 Announces Exciting Re-brand to SightX

Tim LawtonApr 10 2019

New brand reflects the Company’s mission to enable agile data driven decision making, by creating an end to end platform that is intelligent, elegant, and easy to use

We are officially announcing our rebrand to SightX, effective immediately. The new name and brand better represents the significant and increasing value proposition that the AI-driven technology solution brings to consumer insights and market research teams.

Since its inception in 2015, SightX has had a single focus on delivering to clients an automated, end-to-end insights platform. With built-in advanced analytics capabilities, the platform puts greater control in the hands of all research professionals.

“With our increasing client base and market presence, we wanted our brand to better align with our positioning as an integrated research platform that improves outcomes through automated quant and qual analytics at scale, and speed. We are solving for the pain and inefficiency caused by the fragmentation of using many tools within the traditional market research process”, said Naira Musallam, Co-Founder of SightX.

"SightX, the name, reflects the technology’s capabilities to bring into sight whatever matters most to you, your company, or your brand. In statistics, the " X" symbolizes the unknown variable that we are endeavoring to understand!”, said Naira.

Continue reading here...

Tim Lawton

Tim Lawton

Ready to meet the next generation
of market research technology?

More from SightX

SightX Adds Market Research Industry Leader Kristin Luck to Board of Advisors

SightX Adds Market Research Industry Leader Kristin Luck to Board of Advisors

SightX, an A.I powered consumer intelligence platform, announced that Kristin Luck, a market research industry leader for over 20 years, has joined the SightX Board of Advisors.

by Tim Lawton

The Rise of Zero-Party Data

A cookie-less future is coming. And before you panic, no- not that kind of cookie. 

by Savannah Trotter
Industry Trends and other Takeaways from CRC

Industry Trends and other Takeaways from CRC

Less than a week out from the Corporate Researchers Conference (CRC) in Orlando and our team is still processing all we learned and all we were inspired by.

by Tim Lawton
SightX

Research Services

Business