Breaking the Algorithm: The Evolution of Our Digital Diet

Tim LawtonJul 21 2020
Breaking the Alogorithm: The evolution of our digital diet

"If any of us believes we are not addicted to our devices and digital media experiences, we are kidding ourselves" - Edwin Wong, Vox Media’s SVP of Insights & Innovation.

Recently, we partnered with Vox Media to engage 4,000 people across the United States to better understand our digital habits. Our research aimed to dissect both the positive and negative effects that digital algorithms have on consumers, especially in the wake of the COVID-19 pandemic.

Only through a deeper understanding of our digital “diets” can content creators, platforms, marketers, and users create a meaningful shift towards “healthier” algorithms- ones that foster a sense of unity, active engagement, and build a better society both online and off.

It’s always a pleasure to work with our trusted partners, clients, and friends to share important insights on human behavior to market research professionals and interested individuals alike. 

We anticipate a continued evolution in consumer behavior in the months and years to come. Whether it’s shopping habits or social media usage, researchers will need to keep a close eye on these trends.

Read the full story here. 

 

This post and subsequent write-up have been adapted from a live presentation featuring Edwin Wong, Vox Media’s SVP of Insights & Innovation during a weekly ‘Smart Solutions for Extraordinary Times’ discussion.

You can view the webinar here.

 

Tim Lawton

Tim Lawton

Ready to meet the next generation
of market research technology?

More from SightX

Four Graphic Elements: Siggy the animated purple SightX owl surfs a wave. A podium with a trophy. The Olympic rings. A bar graph with Olympic research data displayed.

Insights: 2020 Tokyo Olympics

After a long wait, the 2020 Tokyo Olympics have (finally) arrived! 

by Savannah Trotter
SightX and Vox Media logos in bottom left, filled line graph centered behind three characters.

Insights & Innovation: The Importance of Empathy in Reaching Consumers

As we round the corner on the pandemic and take tangible steps towards normalcy, only one thing is certain: empathy will be key.

by Naira Musallam, PhD

Smart Solutions for Extraordinary Times: How Simplicity Leads to Malignancy

Today our lives are more complex than ever before—but our physical lives are being crammed into a digital life oversimplified by algorithms.

by Naira Musallam, PhD
SightX

Research Services

Business