TURF Analysis Software

Reveal powerful sentiments about your brand and products

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turf analysis

What is TURF Analysis?

TURF analysis is used in consumer research to find an optimal mix of offerings (like products, features, or messaging claims) that appeal to the maximum number of people in the most efficient and cost-effective way. TURF is widely used to analyze questions where respondents select options they prefer from a set. Using that data, it examines combinations of products, features, or messages to find the one with the highest unduplicated reach.

Benefits of TURF Analysis

Expand Your Reach

Avoid redundancies in your products and marketing to attract the biggest audience and grow your customer base.

Optimize Your Product Features & Lineup

Uncover the perfect mix of features that appeal to the largest group of consumers, avoiding overlap.

Perfect Your Messaging

Discover the mix of claims and messaging styles that appeal to the largest audience.

SightX’s TURF Analysis can help you with…

Service & Product Feature Optimization

Messaging & Claims

Brand Portfolio & Product Line Planning

And so much more…

TURF Analysis with SightX