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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

SightX logo next to ZS logo

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
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Curiosity is Your Biggest Competitive Advantage

“Curiosity is the most superficial of all of the affections; it changes its…

2 min read
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Consumer Segmentation: Maybe You Could Be Doing…

Have you ever considered that your customers may be more diverse than your…

3 min read
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Can You SHIFT Consumer Behavior?

Nike, Hasbro, Unilever, and Patagonia are all very different types of…

5 min read
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Beyond Buzzwords: Machine Learning &…

Out of the Weeds, Part I “Big data is like teenage sex: everyone talks about…

3 min read
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Beyond Buzzwords: Decision Trees

Out of the Weeds, Part III In this series of articles, our goal has been to…

3 min read
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Back to the Future: How Do Statisticians Make…

Have you ever wondered how statisticians are able to make predictions about…

3 min read
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Industry Trends and other Takeaways from CRC

Less than a week out from the Corporate Researchers Conference (CRC) in…

3 min read
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Let’s Get the Band Back Together

In the book “Team of Rivals”, Doris Kearns Goodwin describes the political…

6 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Millennials and their Drinks... It's…

Millennials are likely one of the most studied generations to date. 

2 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

The Tyranny of Specialization

“Once upon a time there were enterprise research tools that specialized in…

3 min read

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