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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Summer Listening: Podcast Recommendations for…

Long days, warm nights, and making plans to use up all that PTO you’ve stored…

3 min read
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[INSIGHTS] Consumers & Inflation: What…

Inflation has hit U.S. consumers hard, forcing many to change their spending…

2 min read
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Consumer Holiday Spending Insights: What Brands…

2022 dealt some turbulent economic circumstances for US consumers. 

2 min read
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Transforming Your Customer Experience with…

Customer experience (CX) is everything. 

4 min read
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Talk is Chirp: What Twitter Users &…

Brand Twitter. Also known as the wild west of social media. A place where…

3 min read
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How to Create More Effective Brand Awareness…

Have you ever wondered how popular your brand is with consumers?

2 min read
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When Science Gets Involved in Politics

“You won’t give me the money to pay for a scientific poll” declared Roger…

3 min read
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What the Fundamental Attribution Error Means…

In the last half-century, social psychologists have demonstrated time and time…

3 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

What Do You Ask Before Running a MaxDiff…

Have you ever wanted to know which attributes of your product, service, or…

3 min read
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What Can Children Teach Us About the Future of…

One big lesson and what it means for our future. 

5 min read

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