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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
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Maximizing ROI in Marketing Campaigns - Are You…

It’s always good to get a pulse of the market, the trends, the expectations,…

2 min read
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Information vs. Intelligence

If you’ve ever worked in the military, cybersecurity, or even corporate…

2 min read
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An Intro to Significance Testing for Market…

If you work in the market research and insights space, you've likely come…

5 min read
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What is Logo Testing? How to Do It with Our…

As any branding expert knows- your logo says a lot about you.

2 min read
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What is Ad Testing? Is it Important? [With Free…

From differences across platforms, formats, and audiences- creating ads that…

4 min read
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What is Message and Claim Testing? How to…

We live in a noisy world, constantly bombarded by advertising and branded…

3 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

The 5 Types of Market Segmentation

Whether you're launching a marketing campaign or releasing a new product…

5 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

What is Conjoint Analysis? Answering the Most…

If you work in or around market research, you have most likely used or (at the…

7 min read
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Why You Should Be Using Text Highlighter…

In a world overflowing with information, we are all constant consumers of text…

4 min read
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What is Market Research? And How to Conduct…

Coming up with a new business idea is often the start of a great adventure.…

5 min read

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