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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

7 Tips for Conducting an Effective Maxdiff…

MaxDiff, short for Maximum Difference Scaling, is a technique used in consumer…

2 min read
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Data Privacy & Generative AI in Market…

In the digital age, data privacy and security are paramount, especially when…

2 min read
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How to Conduct Consumer Insights Research

Understanding consumer behavior is essential for companies aiming to stay…

6 min read
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6 Ways to Use Generative AI for Market Research

Generative AI is a type of artificial intelligence designed to generate new…

4 min read
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8 Types of Market Research (Updated 2024)

Market research is the process of gathering, analyzing, and interpreting…

5 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Unleashing the Power of Survey Pages with…

When designing a survey, many factors come into play. Of course, you’ll need…

3 min read
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What Are Embedded Variables? And How Can I Use…

In the world of survey design, embedded variables (EV) are a powerful tool…

3 min read
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How to Use Natural Language Processing in…

Technology drives innovation and change. 

4 min read
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What is Weighting And Why Is it Used in Market…

No matter the type of study you run, the ultimate goal of your research is to…

3 min read
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How to Conduct Pricing Research to Maximize…

Your pricing is nothing to take lightly. Like it or not, the number you choose…

4 min read

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