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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Events

Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
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8 Tips for Gabor-Granger Pricing Studies

In pricing research, a Gabor-Ganger study offers a systemic approach to…

4 min read
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Market Segmentation: Types, Benefits, and…

Whether developing a product or crafting a social media ad, it's…

5 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

How AI is Making it Harder to Forget about…

This piece is the second in a three-part series exploring the ways AI makes it…

3 min read
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Staying Ahead in Dynamic Markets: How…

Dynamic markets demand swift and decisive action, but that’s often easier said…

2 min read
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How AI is Making it Harder to Forget about…

In our new series, we’re exploring the ways AI is making it harder than ever…

4 min read
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Beyond Survey Research: Exploring Complementary…

Survey research is heavily relied upon by organizations to collect direct…

4 min read
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How Market Segmentation Enhances Customer…

In a hyper-connected world, customers expect more from the brands they engage…

3 min read
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How to Have a Successful Product Launch

It’s no secret that markets are flooded with similar offerings. Which means…

4 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Beyond Buzzwords: What is Natural Language…

Out of the Weeds, Part II In the first article of our Beyond Buzzwords series…

3 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Getting Started with DIY Market Research

As both research departments and budgets shrink, it’s becoming increasingly…

5 min read

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