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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Events

Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
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Consumer Spending Outlook: Summer 2024

Despite most economic indicators showing the US economy is in good shape by…

3 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Psychographic Survey Questions: What They Are…

Understanding your customers goes beyond simply knowing their age, income, and…

6 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Ten Product Testing Survey Questions to Ask…

Product testing is a critical phase in the product development process,…

4 min read
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Exploratory Market Research 101: Methods, Tools…

Unlike many other forms of market research, exploratory research is not simply…

6 min read
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10 Concept Testing Survey Questions That Will…

The ability to launch successful products or services hinges on more than just…

3 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

28 Prompts You Can Use with Ada for Better…

Using clear and direct prompts can make all the difference when working with…

3 min read
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Tips for Running a Successful Brand Tracking…

Today, we'll explore the importance of brand tracking studies, how to run…

6 min read
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Market Research & Benchmarking: How to…

No matter your industry or field, setting clear, data-driven benchmarks is…

2 min read
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15 Questions to Ask During Concept Development…

When developing and testing a new product concept, gathering feedback from…

4 min read
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Conjoint Simulator: What it is and How to use it

If you work in market research or insights, it's a safe bet that you are…

6 min read

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