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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
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Best Practices for Running a Pricing Analysis

Pricing is a critical aspect of any business strategy. The right price can…

4 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

10 Tips for Better Ad Testing

Advertising plays a critical role in shaping brand perception and driving…

5 min read
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Seven Questions to Ask During a Pricing Analysis

As you likely know, determining the optimal price for your products or…

5 min read
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How to Choose the Right Ad Testing Platform

Ad testing platforms have become indispensable for marketers and advertisers…

7 min read
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Brand Equity Research: What it is, Methods, and…

 

5 min read
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Understanding Brand Perception & Ways to…

Understanding how consumers perceive your brand is no longer optional, but…

7 min read
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TURF Analysis Use Cases & Examples

TURF analysis gives you data-backed strategies to optimize your product…

5 min read
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The Top Ten Ad Testing Platforms

For marketing and advertising pros, Ad testing platforms are essential tools…

4 min read
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30 Psychographic Survey Questions to Use for…

While demographic data provides basic information about who your customers are…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How to Write Better Questions for Your Product…

t testing surveys help businesses gather feedback directly from their target…

6 min read

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