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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
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Nine Key Ways Generative AI is Transforming…

It's commonly understood that market research has been undergoing a major…

4 min read
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Understanding Brand Recall: Why it’s Crucial…

In a crowded marketplace, where countless brands compete for attention, making…

5 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Understanding Regression Analysis: A…

Regression analysis offers a robust statistical method to uncover…

4 min read
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Survey Essentials: A Practical Guide to…

Surveys are an essential part of data collection, helping businesses,…

5 min read
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The Role of the t-Test in Survey Research

Statistical analysis is a critical part of conducting research across…

5 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Decoding the Different Types of Conjoint…

Understanding consumer preferences and predicting their buying behavior is…

4 min read
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Market Research: Who, What, Why

Market research offers invaluable insights into customer psychology, market…

4 min read
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Understanding Generative AI: Basics,…

The vast majority of brands and agencies are either in a phase of exploring…

4 min read
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Happy Birthday, Ada!

Celebrating one year with Ada: SightX's generative AI consultant One year…

2 min read
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Three Levels of Pain Points in the Customer…

Understanding customer pain points is critical for marketers and insights…

6 min read

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