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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
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Breaking the Algorithm: The Evolution of Our…

"If any of us believes we are not addicted to our devices and digital…

1 min read
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Hope, Anxiety, and Your Products

We’ve all heard of emotional buying. Most of the time, the phrase refers to…

3 min read
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Smart Solutions for Extraordinary Times: How…

Today our lives are more complex than ever before—but our physical lives are…

1 min read
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Insights & Innovation: Getting Past…

Do our self-identified labels polarize us more than our actual policy opinions…

1 min read
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Webinar: Challenging the Traditional Concept of…

DIY market research isn’t what it used to be. 

1 min read
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Your Guide to Pricing Research

Finding the perfect pricing for your product is no easy feat. 

4 min read
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Market Research Glossary

Diving into the world of consumer and market research can be a challenge. To…

7 min read
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Insights: Exploring Cancel Culture &…

Avoiding transgressors is hardwired into the human brain. Since early groups…

4 min read
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Let's Go to the Movies: Exploring the New…

While it’s no secret that entertainment has been trending towards streaming…

4 min read
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4 Things that Will Defy Your Perceptions of Gen…

Like so many generations before them, Gen Z is having a moment in the…

3 min read

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